A few short years ago Recruiters could be excused for having a website that didn’t display properly on a mobile device.  Smartphones were still relatively new and job seekers would accept the fact that the mobile internet was still evolving. They also thought that Recruiters would (eventually) get around to having a proper mobile-enabled website so they could then search and apply for a job using a mobile device. If only that were true!

The reality is completely different. If you haven’t yet got a mobile friendly website then this video will help you understand the reaction you could get when your next jobs by email alert goes out and is viewed on a mobile phone:

The Mobile Recruiting Facts

There still seems to be a lack of recognition by Recruiters that job seekers want to be able to search and apply for jobs using a mobile device. Here are some recent stats:

• The Mobile Recruiting Outlook Report issued by Simply Hired in January 2013 showed that 70% of job seekers had used mobile technology to look for a job. Furthermore, it found that 86% of job seekers would use mobile technology if there was an easy way to apply for a job. However, the recent iMomentous Fortune 500 Mobile Readiness Report, showed that only 33% of companies had a mobile careers section and only 3% had a mobile apply function!

• 8 out of 10 phones now sold in the UK are smartphones so it should be no surprise to Recruiters that so many job seekers are now expecting to be able to search and apply for a job using a mobile device.

• According to Google, 1 in 5 of all job searches are carried out on a mobile device (source: 2012 Mobile Recruitment Conference)

• Some of the leading UK job boards are now seeing 30% of their traffic come from a mobile device

Your Mobile Website Traffic Stats

If you haven’t already checked how many people visit your website via a mobile device then I would strongly encourage you to do so as soon as possible. Once you know that figure you can assess the size of the problem you have by not having a mobile friendly website!

If you need more help in understanding and implementing Mobile Recruitment then request a copy of our Free Mobile Recruitment Guide or check out our Mobile Recruitment Video Training Course.

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on Mobile, Video and Social Media.

NEW for 2013... The Mobile Recruitment Conference and Social Media in Recruitment Conference – 11th July 2013.

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An article in the Wall Street Journal caught my eye last week. It was talking about how a smartphone could get you a job.

Nothing new in that you might think, particularly as I have writing about mobile recruitment since 2010! However, in this particular article it gave a specific example of just how effective mobile recruitment can be, especially for a passive job seeker.

Keith Gormley was the person mentioned in the article, and whilst on the train last year he looked up the Indeed.com mobile website whilst travelling to work (he was a bit bored that morning and he felt Twitter was a bit quiet).

A social media position at a large insurance company (Prudential) caught his eye on the mobile Indeed.com website and over the next couple of days he did some research on Twitter and LinkedIn before applying for the job from home. After going through the interview process he was successful and got the job.

What was interesting about this particular example was that Keith was already in work and wasn’t actively looking for a new job at the time. Instead he was browsing Indeed.com out of curiosity rather than as part of a specific job hunting plan.

A couple of questions come to mind:

• If Indeed.com didn’t have a mobile website would he have found out about the job? In which case would he still be with his former employer?
• How many passive candidates could your company be missing out on every day by not having a mobile-enabled website?

Ever since I can remember the ultimate goal of a lot of Recruiters is to find those elusive passive candidates who are currently employed, but could be open to new opportunities. (You can view the full WSJ article here)

Will mobile recruitment help Recruiters achieve that goal?  What do you think? Please feel free to comment below:

Further Information

To find out more about mobile recruitment check out our upcoming Mobile Recruitment Conference on the 11th Juy 2013 and our Mobile Recruitment video-based training course.

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I spoke a couple of times last week at the Recruitment Agency Expo in London and the subject of my presentation was “Mobile Recruitment – no longer an optional extra”.

In one of the sessions there were 85 recruiters in the room and only 5 of them (just 6%) had a mobile-enabled website.

This was on the same day that comScore announced that out of a total UK mobile audience of 49.5 million, nearly 32 million (64%) have a smartphone and 8 out of 10 new mobile phones purchased today are smartphones.

If you also take into account the following stats from the “What Users Want From Mobile” survey from Google:

•    52% of users are less likely to engage with a company that doesn’t have a mobile presence
•    48% of users felt like the company didn’t care about them
•    36% felt like they had wasted their time

then it really does paint a picture that recruiters are way behind the curve in terms of embracing mobile and are potentially damaging their business at the same time.

With Google stating at our Mobile Recruitment Conference that 1 in 5 of all job searches are now mobile, and some companies seeing 30% of their website traffic now coming from a mobile device, it really does surprise me as to why mobile recruitment isn’t taken more seriously?

What do you think the reasons are for the low adoption rate? Is it simply a lack of knowledge or the fact that they recruiters don’t appreciate the size of the problem and how many potential candidates (and revenue) they are losing? Please leave a comment below.

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on  Mobile, Video and Social Media. Previous events run by Web Based Recruitment include the Social Media in Recruitment Conference and the Mobile Recruitment Conference.

NEW for 2013... The Mobile Recruitment Workshop on the 12th March 2013, designed to help you understand and implement mobile recruitment into your company.

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Job seekers today are expecting companies to offer a seamless mobile-friendly experience, whether they are searching for a job using a mobile phone or a mobile tablet.

With Google stating that 1 in 5 of all job searches are now mobile, and some companies seeing 30% of their website traffic now coming from a mobile device, it really is time to take mobile recruitment seriously!

By not having a mobile-enabled website you are in danger of missing out on candidates who can’t search and apply for jobs using their mobile device.

To help companies solve this problem we are running a half day training workshop, packed with information to help non-technical people gain a thorough understanding of mobile recruitment.

Who Is The Workshop For?

The workshop has been designed for both Corporate (In-House) Recruiters and Recruitment Agencies, plus other recruitment related businesses that want to mobilise their business.

No prior technical knowledge is required to attend the workshop.

Workshop Outcomes

At the end of the workshop delegates will have a complete understanding of what is required to introduce mobile recruitment into their company. They will also have the necessary mobile knowledge to commission any future mobile projects (based on their own mobile recruitment blueprint which they would have created at the workshop).

Find Out More

To find out more about the Workshop on the 12th March 2013 visit our dedicated website at: www.MobileRecruitmentWorkshop.com

NOTE: If you can’t make the workshop we also have a Mobile Recruitment Online Video Training Course at: http://www.HowToGoMobileInRecruitment.com

Mobile Questions?

If you have any questions about mobile recruitment then please feel free to contact me.

Mike Taylor Director
Web Based Recruitment

01962 883754 –
mike@web-based-recruitment.com

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