An article in the Wall Street Journal caught my eye last week. It was talking about how a smartphone could get you a job.
Nothing new in that you might think, particularly as I have writing about mobile recruitment since 2010! However, in this particular article it gave a specific example of just how effective mobile recruitment can be, especially for a passive job seeker.
Keith Gormley was the person mentioned in the article, and whilst on the train last year he looked up the Indeed.com mobile website whilst travelling to work (he was a bit bored that morning and he felt Twitter was a bit quiet).
A social media position at a large insurance company (Prudential) caught his eye on the mobile Indeed.com website and over the next couple of days he did some research on Twitter and LinkedIn before applying for the job from home. After going through the interview process he was successful and got the job.
What was interesting about this particular example was that Keith was already in work and wasn’t actively looking for a new job at the time. Instead he was browsing Indeed.com out of curiosity rather than as part of a specific job hunting plan.
A couple of questions come to mind:
- If Indeed.com didn’t have a mobile website would he have found out about the job? In which case would he still be with his former employer?
- How many passive candidates could your company be missing out on every day by not having a mobile-enabled website?
Ever since I can remember the ultimate goal of a lot of Recruiters is to find those elusive passive candidates who are currently employed, but could be open to new opportunities. (You can view the full WSJ article here)
Will mobile recruitment help Recruiters achieve that goal? What do you think? Please feel free to comment below:
Further Information
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