I spoke a couple of times last week at the Recruitment Agency Expo in London and the subject of my presentation was “Mobile Recruitment – no longer an optional extra”.

In one of the sessions there were 85 recruiters in the room and only 5 of them (just 6%) had a mobile-enabled website.

This was on the same day that comScore announced that out of a total UK mobile audience of 49.5 million, nearly 32 million (64%) have a smartphone and 8 out of 10 new mobile phones purchased today are smartphones.

If you also take into account the following stats from the “What Users Want From Mobile” survey from Google:

•    52% of users are less likely to engage with a company that doesn’t have a mobile presence
•    48% of users felt like the company didn’t care about them
•    36% felt like they had wasted their time

then it really does paint a picture that recruiters are way behind the curve in terms of embracing mobile and are potentially damaging their business at the same time.

With Google stating at our Mobile Recruitment Conference that 1 in 5 of all job searches are now mobile, and some companies seeing 30% of their website traffic now coming from a mobile device, it really does surprise me as to why mobile recruitment isn’t taken more seriously?

What do you think the reasons are for the low adoption rate? Is it simply a lack of knowledge or the fact that they recruiters don’t appreciate the size of the problem and how many potential candidates (and revenue) they are losing? Please leave a comment below.

---

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on  Mobile, Video and Social Media. Previous events run by Web Based Recruitment include the Social Media in Recruitment Conference and the Mobile Recruitment Conference.

NEW for 2013... The Mobile Recruitment Workshop on the 12th March 2013, designed to help you understand and implement mobile recruitment into your company.

Job seekers today are expecting companies to offer a seamless mobile-friendly experience, whether they are searching for a job using a mobile phone or a mobile tablet.

With Google stating that 1 in 5 of all job searches are now mobile, and some companies seeing 30% of their website traffic now coming from a mobile device, it really is time to take mobile recruitment seriously!

By not having a mobile-enabled website you are in danger of missing out on candidates who can’t search and apply for jobs using their mobile device.

To help companies solve this problem we are running a half day training workshop, packed with information to help non-technical people gain a thorough understanding of mobile recruitment.

Who Is The Workshop For?

The workshop has been designed for both Corporate (In-House) Recruiters and Recruitment Agencies, plus other recruitment related businesses that want to mobilise their business.

No prior technical knowledge is required to attend the workshop.

Workshop Outcomes

At the end of the workshop delegates will have a complete understanding of what is required to introduce mobile recruitment into their company. They will also have the necessary mobile knowledge to commission any future mobile projects (based on their own mobile recruitment blueprint which they would have created at the workshop).

Find Out More

To find out more about the Workshop on the 12th March 2013 visit our dedicated website at: www.MobileRecruitmentWorkshop.com

NOTE: If you can’t make the workshop we also have a Mobile Recruitment Online Video Training Course at: http://www.HowToGoMobileInRecruitment.com

Mobile Questions?

If you have any questions about mobile recruitment then please feel free to contact me.

Mike Taylor Director
Web Based Recruitment

01962 883754 –
mike@web-based-recruitment.com