Blog | Web Based Recruitment

2015 Mobile Recruitment Awards Winners Announced

March 27, 2015 By Mike Taylor Leave a Comment

The winners of the 2015 Mobile Recruitment Awards were announced on the 26th March 2015 in the following video:

Our congratulations go to the following winners:

Best Corporate Website – Glassdoor
Best Recruitment Agency / Staffing Firm Website – Aspire
Best Job Board Website – CV-Library
Best Corporate Recruitment App – Exelon
Best Recruitment Agency / Staffing Firm App –1PGR
Best Job Board App- CV-Library
Best Mobile Recruitment Marketing Campaign – Dice
Best Mobile Employee Engagement Platform – TextRecruit
Most Innovative Mobile Recruitment Product or Service – Match-Click

The awards were sponsored and supported by:

For more information about the Mobile Recruitment Awards visit: http://mobilerecruitmentawards.com

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Filed Under: Blog, Mobile Recruitment

Be Lucky! Entries Close Friday 13th February 2015 For Mobile Recruitment Awards

February 11, 2015 By Mike Taylor Leave a Comment

The Mobile Recruitment Awards closing date has been extended until Friday 13th February 2015.

So if you haven’t got your entry in yet, and want to be recognised for yourmobile recruiting success, then here is your chance!

The 2015 Award Categories

In total there are nine different categories for the 2015 awards consisting of:

Best Corporate Mobile Website
Best Recruitment Agency / Staffing Firm Mobile Website
Best Job Board Mobile Website
Best Corporate Mobile Recruitment App
Best Recruitment Agency / Staffing Firm Mobile Recruitment App
Best Job Board Mobile Recruitment App
Best Mobile Recruitment Marketing Campaign
Best Mobile Employee Engagement Platform
Most Innovative Mobile Recruitment Product or Service

If you have embraced mobile recruiting then we encourage you to take part and enter the awards, just like the winners did from 2014:

2014 Winners

The winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

Best Corporate Mobile Website – Barclays Bank
Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
Best Job Board Mobile Website – CV-Library
Best Corporate Mobile Recruitment App – Sodexo
Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
Best Job Board Mobile Recruitment App – TheLadders
Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
Best Mobile Employee Engagement Platform – Barclays Bank
Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open for entries until Friday 13th February 2015 and the winners will be announced online on Thursday, March 26th, 2015. Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

The 2015 Global Mobile Recruitment Awards offers sponsors an excellent opportunity to be associated with companies at the forefront of excellence and innovation in mobile recruitment whilst at the same time adding brand exposure and a chance to promote their products and services. Further information about these limited sponsorship opportunities can be found at: http://mobilerecruitmentawards.com/sponsorship/
Contact Details

Mike Taylor, Director, Web Based Recruitment
+44 (0) 1962 883754

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Filed Under: Blog, Mobile Recruitment

5 Simple Steps To Create Your Own Recruiting & Job Videos

January 28, 2015 By Mike Taylor Leave a Comment

5-steps-create-recruitment-job-videos In a candidate-led market companies can no longer just rely on their reputation or brand to attract job seekers. With so many job openings now available to job seekers companies will need to differentiate themselves from their competitors to attract the best talent.

One way for a company to stand out is to use online video as part of their talent attraction strategy.

Why Online Video?

Back in 2005 it was difficult to create and publish video on the internet. Not only did you need to have a camcorder to produce videos but broadband internet access wasn’t universally available which meant that videos were slow to download as well being very expensive to host online.

That gradually changed overtime with the introduction of YouTube (with free video hosting and easy upload of videos) and the fact that mobile phones started to incorporate a video camera as part of their features. In fact a modern smartphone can produce stunning HD quality video footage which would have cost many thousands of pounds/dollars back in 2005.

Today, online video is seen as a natural way to deliver a message and has become the fastest growing form of online advertising.

So why use online video in recruitment? Here are just a few reasons why:

Can add personality to your company and brand
Gives insights into your company, people, culture and values
Videos can rank highly in the search engines (especially with Google who own YouTube!)
Videos are Mobile Friendly
Can be shared on Social Media

Different Types of Video

There are many different types of videos that can be used in recruitment as part of a talent attraction strategy. These include (but are not limited to):

A single “talking head” video ( a person talking directly to the video camera)
A conversational two person interview
A whiteboard or animated video
A photo/video montage video
A screencast video using screen recording software
A live or pre-recorded webinar

You can view some examples below:

Step 1 – What Is The Purpose Of Your Video & Who Are Your Target Market?

Before starting it is essential for you to understand what the purpose of your video is and to have clearly identified your target market.

Who is your video aimed at?
Where will you find your target audience?
What action do you want them to take as a result of watching your video? For example, email you / register / phone you?

The purpose of a video will vary from company to company based on their own requirements, but generally online videos will be used to:

Raise awareness
Build relationships
Profile current employees
Give insight into your company culture and values
Generate job applications

This first step is absolutely key because if you get your purpose and target market wrong you could have the best produced video in the world but it will not produce the results you wanted as it won’t been seen by your target market!

Step 2 – Content: What Is Your Video About?

Once you know the purpose of your video it makes it far easier to work out your content strategy.

The typical content for recruitment videos includes:

Promoting specific job vacancies
Promoting ongoing job vacancies
A “day in the life of” employee video
Sharing educational content

Make sure you have an outline script before you start. It can save you time and keep you on track!

Step 3 – Shooting Your Recruitment Videos

As previously mentioned a lot of modern smartphones now come with a HD quality video camera which means that you are able to shoot your video without having to purchase a separate video camcorder. The latest digital SLR cameras also have a built in HD quality video camera.

When shooting your video it is essential to end up with a high quality audio recording. Whilst you can use the built-in microphone on a smartphone or digital SLR camera the quality is much lower than a professional microphone.
In fact, Danny Boyle (Hollywood film producer for Slumdog Millionaire, 127 Hours and many other successful films) once said “One thing I have learnt is that 70% of the movie is sound” which just goes to show how important the sound is to the success of a film.

When planning to shoot your video it is also important to check the background layout, background noise and lighting as all three of these have the potential to ruin your video if not checked first.

Don’t Want To Be On Camera?

In addition to shooting videos which include one or more people there are other options available that don’t include being on camera.

For example, you can create a presentation in PowerPoint by adding text, images, video clips and a voiceover and then producing it as a video to upload online.

There are also a number of web-based video services where you can use their templates to add your own text images and video. You then simply hit the submit button and it will produce the video for you.

Step 4 – Editing Your Recruitment Videos

Once you have finished shooting your video the next step is editing.

If you shot the video on your smartphone in one take you may want to upload the video straight from your smartphone to a video sharing site like YouTube.

However, if you took different shots at different times you will need to edit the video first before uploading it. Whilst editing you may also want to edit your video with titles, branding and royalty free background music.

A lot of the smartphones today come with a built-in video editor which you can use or you can transfer the video from your smartphone to a professional video editor to make your changes. Some of the popular video editors include iMovie for a Mac and Sony Vegas Movie Studio for a PC.

In addition there are now a number of free web-based video editors available which are simple and easy to use.

Step 5 – Publishing Your Recruitment Videos

Once you have completed editing your video the next step is to publish the video online. There are a number of places you can do this, including your own website and various video sharing sites including YouTube and Vimeo.

Once the videos have been published you can then start to share then through your various social media channels.

Further Information

If you are interesed in finding out more about how online video can be used in your company, or you would like some help in getting started, then please feel free to contact me for a chat.

Mike Taylor

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Filed Under: Blog, Video Recruitment

Only 2 Weeks Until Mobile Recruitment Awards Entries Close

January 27, 2015 By Mike Taylor Leave a Comment

There are now only two weeks to go until entries for the 2015 Mobile Recruitment Awards close on the 10th February 2015.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruiting best practice.

Mobile Recruitment continues to be hot subject area with published reports and surveys consistently showing that job seekers want to able to search and apply for jobs using their mobile device.

2015 Award Categories

In total there are nine different categories consisting of:

Best Corporate Mobile Website
Best Recruitment Agency / Staffing Firm Mobile Website
Best Job Board Mobile Website
Best Corporate Mobile Recruitment App
Best Recruitment Agency / Staffing Firm Mobile Recruitment App
Best Job Board Mobile Recruitment App
Best Mobile Recruitment Marketing Campaign
Best Mobile Employee Engagement Platform
Most Innovative Mobile Recruitment Product or Service

2014 Winners

The winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

Best Corporate Mobile Website – Barclays Bank
Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
Best Job Board Mobile Website – CV-Library
Best Corporate Mobile Recruitment App – Sodexo
Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
Best Job Board Mobile Recruitment App – TheLadders
Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
Best Mobile Employee Engagement Platform – Barclays Bank
Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open for entries until the 10th February 2015 and the winners will be announced online on Thursday, March 26th, 2015. Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

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Filed Under: Blog, Mobile Recruitment

Strong Interest In The 2015 Mobile Recruitment Awards

January 5, 2015 By Mike Taylor Leave a Comment

We are pleased to report that there has been strong interest in our 2015 Mobile Recruitment Awards.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruiting best practice.

Mobile Recruitment continues to be hot subject area at the moment globally, with published reports and surveys consistently showing that job seekers want to able to search and apply for jobs using their mobile device. Unfortunately, the majority of companies still don’t make this service available to job seekers and unless they start making changes in 2015 they will still be in danger of missing out on candidates!

Award Categories

The 2015 Global Mobile Recruitment Awards consist of the following categories:

Best Corporate Mobile Website
Best Recruitment Agency / Staffing Firm Mobile Website
Best Job Board Mobile Website
Best Corporate Mobile Recruitment App
Best Recruitment Agency / Staffing Firm Mobile Recruitment App
Best Job Board Mobile Recruitment App
Best Mobile Recruitment Marketing Campaign
Best Mobile Employee Engagement Platform
Most Innovative Mobile Recruitment Product or Service

2014 Winners

The winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

Best Corporate Mobile Website – Barclays Bank
Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
Best Job Board Mobile Website – CV-Library
Best Corporate Mobile Recruitment App – Sodexo
Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
Best Job Board Mobile Recruitment App – TheLadders
Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
Best Mobile Employee Engagement Platform – Barclays Bank
Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open until Friday, January 30th, 2015 and the winners will be announced online on Thursday, March 26th, 2015. Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

We look forward to receiving your awards entry!

Mike Taylor

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Filed Under: Blog, Mobile Recruitment

What Are Your Three Wise Recruiting Strategies For 2015?

December 8, 2014 By Mike Taylor Leave a Comment

From reading various research and prediction type articles over the last few weeks it is clear Recruiters are confident that the number of vacancies in 2015 will continue to rise. However, Recruiters seem less confident in being able to find and attract enough quality candidates to fill those roles.

So as a Recruiter what three recruitment strategies should you have in place to increase your recruiting success next year?

Here are my three suggestions for 2015:

1. Mobile Recruiting

If you don’t want to risk losing candidates to your competitors in 2015 then at a minimum a mobile enabled web site is an absolute “must-have”.

I am still staggered by the number of companies who either don’t know how many job seekers visit their website from a mobile device or simply don’t care enough to do anything about the lousy candidate experience.

Not only are they wasting some of their advertising costs (because candidates can’t search and apply for a job from their mobile) they also run the risk of damaging their brand at the same time.

Job seekers today are expecting companies to have a mobile-enabled presence and are getting less and less tolerant of those companies that don’t.

2. Online Video

Just like job seekers are expecting companies to have a mobile-enabled presence the same is starting to happen with online video.

At the moment not many companies have an online video presence which means that if you start using online video yourself in 2015 it can still give you a competitive advantage.

But online video doesn’t have to be expensive. Whereas a professional corporate style recruiting video can cost many thousands of pounds/dollars (and they do still have their place) today you can have videos created in many different styles and at a much lower cost.

Here are a couple of examples of videos we have created recently:

However, when deciding to have a video produced it is important to understand why you are doing it? Is it to:

Raise Awareness?
Build Relationships?
Generate Job Applications?

Plus, what action do you want people to take as a result of watching your video?

Email you?
Register with you?
Phone you?

Remember, having a video just for the sake of it (without working out “why”) can be worse than not having a video at all.

3. Social Media Advertising

The key to social media advertising from a recruiting point of view is the ability to target people by demographics, geography, interests etc. and social media sites like Facebook, LinkedIn, Twitter and YouTube all allow you to do this.

If you want to get your recruiting message in front of your ideal candidates then using paid advertising on these various social media sites can work really well.

Advertising on YouTube will really start to take off in 2015 as awareness grows that it is not just a channel for big multi-national companies to advertise on.

However, as people on YouTube are able to skip your ad after only 5 seconds the key will be to grab the viewers attention in the first 5 seconds so that they keep on watching and ultimately (if they are still interested) click though to your website.

What Are Your Three Wise Recruiting Strategies For 2015?

Having shared mine, what are your three wise recruiting strategies for 2015? Feel free to leave your feedback below.

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Filed Under: Blog, Mobile Recruitment, Online Recruitment, Social Media In Recruitment, Video Recruitment

2015 Mobile Recruitment Awards Now Open For Entries

December 3, 2014 By Mike Taylor Leave a Comment

We are pleased to announce that the 2015 Global Mobile Recruitment Awards were now officially open for entries.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruitment best practice.

The awards will not only give an opportunity to acknowledge what is currently happening in the market but they will also help raise the level of awareness about Mobile Recruitment and how it is being currently used across the world.

Global Mobile Recruitment Award Categories:

Best Corporate Mobile Website
Best Recruitment Agency / Staffing Firm Mobile Website
Best Job Board Mobile Website
Best Corporate Mobile Recruitment App
Best Recruitment Agency / Staffing Firm Mobile Recruitment App
Best Job Board Mobile Recruitment App
Best Mobile Recruitment Marketing Campaign
Best Mobile Employee Engagement Platform
Most Innovative Mobile Recruitment Product or Service

The awards will close for entries on Friday, 30th January 2015 and the winners will be announced online by video on Thursday, 27th March 2015.

How To Enter:

Full details of how to enter the awards can be found at: http://www.MobileRecruitmentAwards.com/enter

Sponsorship:

Any companies interested in becoming a sponsor of the awards or any of the individual award categories should contact Mike Taylor at: mike@web-based-recruitment.com or by telephone on: +44 (0) 1962 883754.

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Filed Under: Blog, Mobile Recruitment

Using Visuals To Make Your Vacancies Stand Out From The Crowd

October 30, 2014 By Mike Taylor Leave a Comment

The UK now has the highest number of total advertised vacancies (900,000+) since the recession. That’s 200,000 more than this time last year (Source Adzuna).

This rise in the number of vacancies will inevitably mean that some companies will find it even more difficult to recruit in areas of skill shortages.

So what can companies do to make sure they stand out more than their competitors when competing for talent?

The Visual Internet

We know that the Internet changes all the time as new websites, tools and techniques are introduced. As a result the users expectations naturally change as well, including both active and passive job seekers.

As the internet gets more visual every day gone are the days where text only job adverts were acceptable.

Just like Mobile Recruitment (where companies are now expected to have a fully mobile enabled web presence) there is an expectation today for more than just a boring text based job posting, whether on a job board or a company website.

The Most Shared Media

If you spend time on Social Media you will have no doubt seen an increase in the number of graphics, photos and videos being shared? This shouldn’t really be a surprise as they are the most shared items on Social Media.

Graphics Example

Here is an example of a graphic I saw last week via Twitter for a Recruitment Agency: UnitingAmbition

phones4u

(For readers outside the UK this graphic is for Phones 4U, a High Street retailer that went into administration causing 2,400 job losses and the closure of 362 stores).

What I liked about it was that it was simple and straight to the point, plus you knew straight away who it was targeted at. It was also a topical story in the media so awareness was already very high.

Examples like the one above are quite straight forward to create but making them part of a regular visual recruitment marketing strategy makes their impact even better!

Online Video Example

Here is an example of a video we produced which was designed to help promote a company and raise awareness of what they do.

Again, it simple and straight to the point, so by the end of the video you knew who they were, what they did and how to contact them.

Plus, we got them in the top 2 on YouTube for their chosen search terms!

The Time is Now

At the moment there are still not that many companies making the most of graphics, photos or online video in recruitment so there is still the opportunity to be different.

However, that opportunity won’t last forever so the time to act is now if you want your vacancies to stand out from the crowd.

Ready To Find Out More?

If you’d like to find out more about how to use visual marketing as part of your recruitment strategy for 2015 and beyond then feel free to contact me for a free initial chat.

Simply email me at: mike@web-based-recruitment.com or call me on: +44 (0) 1962 883754.

Recruitment Live – Excel – 25th/26th November 2014

If you’d like to find out more about one of the largest forms of Visual Marketing – Online Video – then I am running a free training session on both days at Recruitment Live, the brand new event for recruiters.

The session is called: “How To Use Online Video To Promote Your Jobs & Company” and you can find further information about the sessions by clicking here and scrolling down to Web Based Recruitment..

I hope to see you there!

Mike Taylor

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Filed Under: Blog, Online Recruitment, Video Recruitment