Archives for May 2015

Andy Headworth – Social Media Recruitment Book Launch

andy-book-amazonI was fortunate to be invited to attend a private book launch party last night. It was hosted by Andy Headworth who is the author of a brand new book called Social Media Recruitment.

For those of you who remember that far back I ran Europe’s first ever Social Media in Recruitment Conference back in July 2009 and Andy kindly spoke at two out of the five Social Media Recruitment Conferences that I ran.

I caught up with Andy at the book launch party to ask him how the book came about and how he sees the current level of social media recruiting knowledge amongst Recruiters.

“How To” Guide

I believe this book will quickly become the default “how to” guide for Recruiters looking to devise and implement a social media recruitment strategy into their company.

The book has had some great feedback from professionals in the recruiting industry and you can find more details about the book on Amazon: Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy

Web Based Recruitment Launch Online Video Training Course For Recruiters

Web Based Recruitment have launched a brand new new video-based training course aimed at helping Recruiters take advantage of the massive growth in online video as a cost effective way of attracting targeted candidates.

Online video is growing at a faster rate than any other form of media and show no signs of slowing down. In fact Cisco are predicting that by 2018 a massive 84% of all internet traffic will be video based!

Today, online videos are one of the most popular shared items on social media which can in turn increase the visibility and reach of a recruiting company and their vacancies.

Also, with the dramatic growth in online video it is only natural that job seekers don’t just want to read about a job vacancy, they want to watch and listen to what the job is all about and what the recruiting company has to offer.

Video Based Training

The training is delivered online and has been designed to take Recruiters on a step by step journey covering:

INTRODUCTION
• Why use online video in recruitment?

PURPOSE & MESSAGE
• Planning what you want your message to achieve
• Identifying your target market
• Scripting your video for maximum results

SHOOTING YOUR VIDEO
• Choosing the right audio and video recording devices
• Deciding on the best equipment for you and your budget
• Top tips when shooting
• Alternatives to in-person videos

EDITING & POST PRODUCTION
• How to edit and brand your video for maximum results
• How to prepare your video for uploading to the web

PUBLISHING YOUR VIDEO
• Setting up and personalising your free YouTube channel
• How to upload your video to your website or blog
• Publishing your video on video sharing sites e.g. YouTube
• Maximising the visibility of your video content through social media sites

VIDEO MARKETING
• Key strategies for optimising your videos for the search engines
• Using targeted advertising to get your videos in front of your ideal candidates

Also included in the training are examples of the different types of recruitment videos currently being available online.

For further information visit our online video training courses page

Mike Taylor