Archives for May 2013

Matthew Jeffery To Be Keynote Speaker At 2013 Social Media In Recruitment Conference

May 13, 2013 By Mike Taylor Leave a Comment

Matthew Jeffery, Head of Global Talent Acquisition Strategy & Innovation at SAP, will be the keynote speaker at the 2013 Social Media in Recruitment Conference on the 11th July 2013. Matthew has a wealth of recruitment experience to share and was an early adopter in the use of both Social Media and Mobile.

Matthew will be sharing his current knowledge and predictions in his keynote address “Recruiting in a Social & Mobile World” at the conference which is being run jointly with the Mobile Recruitment Conference at the Hotel Russell in London.

About Matthew Jeffery

Matthew Jeffery is a world renown leading Recruitment Strategist and Talent Thought Leader. He has over 16 years recruitment experience and 5 years sales and marketing experience. Matthew was voted ‘Recruitment Personality of the Year’ at the 2010 Recruiter Awards.

Matthew is currently the Global Head of Talent Strategy & Innovation at SAP, the world leader in enterprise applications in terms of software and software-related service revenue. He has previously been the Head of EMEA Talent Acquisition & Global Talent Brand at Autodesk; and Director of Talent Brand at Electronic Arts, (with 5 years heading up the EMEA Recruitment function).

About the Social Media in Recruitment & Mobile Recruitment Conferences

The two conferences on the 11th July 2013 have been programmed to help the following types of Recruiters and businesses maximise the use of social media and mobile in recruitment:

• HR Corporate Recruiters
• Recruitment Agencies
• Recruitment Advertising Agencies
• Job Boards
• Recruitment Industry Suppliers

In the joint morning programme, expert speakers will share their extensive knowledge including:

• Best Practices – What is working well in Social Media and Mobile Recruitment and how to get similar (or even better) results
• Case Studies – Find out how recruiters are using Social Media and Mobile to hire great people (including success stories from our previous delegates!)
• Latest Trends – What’s “hot” right now and what you should be doing to stay ahead

The afternoon programme will include separate Master Class Sessions covering:

Social Media:

• LinkedIn – The latest strategies on how to maximise the use of LinkedIn to find and attract job seekers
• Facebook – Making Facebook a really effective part of your recruiting strategy
• Google + – How to get great results from using other Social Media channels including Google+ and Pinterest

Mobile:

• Why mobile has become an essential part of recruitment and how to implement a successful mobile recruitment strategy
• Mobile Websites & Mobile Apps – Which one to choose and the pitfalls to avoid
• How to use Mobile Marketing to attract targeted job seekers

For more information about each conference visit: http://www.socialmediainrecruitment.com and http://www.mobilerecruitmentconference.com

Mike Taylor
Director
Web Based Recruitment

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Filed Under: Blog, Social Media In Recruitment

Recruiters – Why You Need A Mobile Friendly Recruitment Website

May 9, 2013 By Mike Taylor Leave a Comment

A few short years ago Recruiters could be excused for having a website that didn’t display properly on a mobile device. Smartphones were still relatively new and job seekers would accept the fact that the mobile internet was still evolving. They also thought that Recruiters would (eventually) get around to having a proper mobile-enabled website so they could then search and apply for a job using a mobile device. If only that were true!

The reality is completely different. If you haven’t yet got a mobile friendly website then this video will help you understand the reaction you could get when your next jobs by email alert goes out and is viewed on a mobile phone:

The Mobile Recruiting Facts

There still seems to be a lack of recognition by Recruiters that job seekers want to be able to search and apply for jobs using a mobile device. Here are some recent stats:

The Mobile Recruiting Outlook Report issued by Simply Hired in January 2013 showed that 70% of job seekers had used mobile technology to look for a job. Furthermore, it found that 86% of job seekers would use mobile technology if there was an easy way to apply for a job. However, the recent iMomentous Fortune 500 Mobile Readiness Report, showed that only 33% of companies had a mobile careers section and only 3% had a mobile apply function!

8 out of 10 phones now sold in the UK are smartphones so it should be no surprise to Recruiters that so many job seekers are now expecting to be able to search and apply for a job using a mobile device.

According to Google, 1 in 5 of all job searches are carried out on a mobile device (source: 2012 Mobile Recruitment Conference)

Some of the leading UK job boards are now seeing 30% of their traffic come from a mobile device

Your Mobile Website Traffic Stats

If you haven’t already checked how many people visit your website via a mobile device then I would strongly encourage you to do so as soon as possible. Once you know that figure you can assess the size of the problem you have by not having a mobile friendly website!

If you need more help in understanding and implementing Mobile Recruitment then request a copy of our Free Mobile Recruitment Guide or check out our Mobile Recruitment Video Training Course.

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on Mobile, Video and Social Media.

NEW for 2013... The Mobile Recruitment Conference and Social Media in Recruitment Conference – 11th July 2013.

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Filed Under: Blog, Mobile Recruitment

Recruiters – 75% Of Facebook’s Users Are Mobile – Do You Know What Your Figure Is?

May 2, 2013 By Mike Taylor Leave a Comment

Facebook today confirmed that it now has 751 million mobile users who are active every month out of their total user base of 1 billion.

And according to Facebook’s Q1 2013 results, mobile now represents around 30% of its advertising revenue. Facebook have admitted in the past that they were a bit slow when it came to monetising the growth in mobile, but when you now have a 75% mobile user base, and 30% of your total advertising revenue coming from mobile, it certainly make you focus more!

So What Is Your MobileRecruiting Focus?

When you see these Facebook figures of 75% active mobile users, and Chris Hoyt (Talent Engagement and Marketing Leader at PepsiCo) saying at SHRM Atlanta this week that 95% of all PepsiCo communications to job seekers were being read on mobile devices, it really does emphasise just how important it is to have a proper mobile recruitment strategy in place.

Some job boards in the UK regularly see 30% of their traffic every month coming from a mobile device, and that figure is increasing month by month. With 8 out of 10 phones now sold in the UK being smartphones it is not difficult to understand why these job boards are seeing their mobile traffic stats increase!

What Are Your Mobile Visitor Figures?

If you haven’t done anything to check how much mobile traffic you are receiving then make sure you check your website analytics quickly to fully understand your situation.

If you are using the free Google Analytics software then you can easily check your mobile traffic stats.

As you can see from the menu on the left there is an option called “Mobile”.

By clicking on the “Overview” link underneath you will then be shown the stats for how many people visit your website via a mobile device, as well as how many don’t.

If you then click on the “Devices” link you will then see a breakdown of the types of mobile devices that people are using to visit your website.

And if you continue to click any of the links highlighted in yellow you can see various other bits of information about service providers, operating systems etc. In fact, if you click on “Other” it will even show you the screensize resolution!

So as you can see, with tools like Google Analytics freely available, there really is no excuse for not knowing what your mobile visitor figures are.

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on Mobile, Video and Social Media.

NEW for 2013... The Mobile Recruitment Conference and Social Media in Recruitment Conference – 11th July 2013.

Feel free to share ...

Filed Under: Blog, Mobile Recruitment, Social Media In Recruitment