Social Media In Recruitment | Web Based Recruitment

How Recruitment Videos Can Help Get Your Jobs Noticed And Shared

June 8, 2015 By Mike Taylor Leave a Comment

Having video on your website and sharing those videos through social media can certainly help you expand your reach and visibility. With the launch of our cost effective video service we can help recruiters gain an important competitive advantage, help them get their recruitment advertising to stand out from the crowd and literally “bring their jobs to life.”

If you look outside of recruitment a lot of business related videos are used to raise awareness or attract the viewer to a new product or service e.g. a video trailer for a new film or a video promoting the latest smartphone. The great thing about these types of videos is that they usually contain compelling (unique) content to engage the viewer.

As far as recruitment is concerned far too many companies still only have traditional text based job adverts that appear the same as everyone else’s whereas job seekers are now expecting to be able to watch a video about your company, your jobs and why your business is different.

Why Use Online Video To Attract Candidates?

Grabs Attention – Most job seekers won’t read everything that is written on a webpage but they are likely to watch a video if you have one and it looks of interest.
Multiple Modalities – Online video appeals to different learning styles enabling job seekers to absorb information in different ways. Some people absorb information best if they hear the message, some prefer to see the message and some prefer to read the message. Online video covers all three different learning styles.
One To One Connection – You can convey both emotion and personality in online videos allowing you to connect with your views on a one to one basis.
Share On Social Media – Online videos are one of the most shared items on social media which means you are easily able to extend your reach and visibility.
SEO Rankings – It is becoming more and more common for videos to appear on the first page of the Google search results. In many cases an online video can appear higher in the search results than a companies’ own website!

New Video Service

With our new video service we create 60 to 90 second videos that talk about the company and the available jobs. The videos can then be uploaded to a jobs/careers website and posted to video sharing sites like YouTube as well as being shared across social media.

Over the last few years online video has really gained in popularity and according to Cisco by 2018 around 84% of all internet traffic will be video based! So it really is time to start using video to attract candidates and promote your company or risk getting left behind!

Further Information

To find out more about how to use recruitment videos to gain more visibility and extra reach for your job vacancies call Mike Taylor today on +44 (0) 1962 883754 or email: videos@web-based-recruitment.com

Mike Taylor

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Filed Under: Blog, Mobile Recruitment, Online Recruitment, Recruitment Marketing, Social Media In Recruitment, Video Recruitment

What Are Your Three Wise Recruiting Strategies For 2015?

December 8, 2014 By Mike Taylor Leave a Comment

From reading various research and prediction type articles over the last few weeks it is clear Recruiters are confident that the number of vacancies in 2015 will continue to rise. However, Recruiters seem less confident in being able to find and attract enough quality candidates to fill those roles.

So as a Recruiter what three recruitment strategies should you have in place to increase your recruiting success next year?

Here are my three suggestions for 2015:

1. Mobile Recruiting

If you don’t want to risk losing candidates to your competitors in 2015 then at a minimum a mobile enabled web site is an absolute “must-have”.

I am still staggered by the number of companies who either don’t know how many job seekers visit their website from a mobile device or simply don’t care enough to do anything about the lousy candidate experience.

Not only are they wasting some of their advertising costs (because candidates can’t search and apply for a job from their mobile) they also run the risk of damaging their brand at the same time.

Job seekers today are expecting companies to have a mobile-enabled presence and are getting less and less tolerant of those companies that don’t.

2. Online Video

Just like job seekers are expecting companies to have a mobile-enabled presence the same is starting to happen with online video.

At the moment not many companies have an online video presence which means that if you start using online video yourself in 2015 it can still give you a competitive advantage.

But online video doesn’t have to be expensive. Whereas a professional corporate style recruiting video can cost many thousands of pounds/dollars (and they do still have their place) today you can have videos created in many different styles and at a much lower cost.

Here are a couple of examples of videos we have created recently:

However, when deciding to have a video produced it is important to understand why you are doing it? Is it to:

Raise Awareness?
Build Relationships?
Generate Job Applications?

Plus, what action do you want people to take as a result of watching your video?

Email you?
Register with you?
Phone you?

Remember, having a video just for the sake of it (without working out “why”) can be worse than not having a video at all.

3. Social Media Advertising

The key to social media advertising from a recruiting point of view is the ability to target people by demographics, geography, interests etc. and social media sites like Facebook, LinkedIn, Twitter and YouTube all allow you to do this.

If you want to get your recruiting message in front of your ideal candidates then using paid advertising on these various social media sites can work really well.

Advertising on YouTube will really start to take off in 2015 as awareness grows that it is not just a channel for big multi-national companies to advertise on.

However, as people on YouTube are able to skip your ad after only 5 seconds the key will be to grab the viewers attention in the first 5 seconds so that they keep on watching and ultimately (if they are still interested) click though to your website.

What Are Your Three Wise Recruiting Strategies For 2015?

Having shared mine, what are your three wise recruiting strategies for 2015? Feel free to leave your feedback below.

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Filed Under: Blog, Mobile Recruitment, Online Recruitment, Social Media In Recruitment, Video Recruitment

Matthew Jeffery To Be Keynote Speaker At 2013 Social Media In Recruitment Conference

May 13, 2013 By Mike Taylor Leave a Comment

Matthew Jeffery, Head of Global Talent Acquisition Strategy & Innovation at SAP, will be the keynote speaker at the 2013 Social Media in Recruitment Conference on the 11th July 2013. Matthew has a wealth of recruitment experience to share and was an early adopter in the use of both Social Media and Mobile.

Matthew will be sharing his current knowledge and predictions in his keynote address “Recruiting in a Social & Mobile World” at the conference which is being run jointly with the Mobile Recruitment Conference at the Hotel Russell in London.

About Matthew Jeffery

Matthew Jeffery is a world renown leading Recruitment Strategist and Talent Thought Leader. He has over 16 years recruitment experience and 5 years sales and marketing experience. Matthew was voted ‘Recruitment Personality of the Year’ at the 2010 Recruiter Awards.

Matthew is currently the Global Head of Talent Strategy & Innovation at SAP, the world leader in enterprise applications in terms of software and software-related service revenue. He has previously been the Head of EMEA Talent Acquisition & Global Talent Brand at Autodesk; and Director of Talent Brand at Electronic Arts, (with 5 years heading up the EMEA Recruitment function).

About the Social Media in Recruitment & Mobile Recruitment Conferences

The two conferences on the 11th July 2013 have been programmed to help the following types of Recruiters and businesses maximise the use of social media and mobile in recruitment:

• HR Corporate Recruiters
• Recruitment Agencies
• Recruitment Advertising Agencies
• Job Boards
• Recruitment Industry Suppliers

In the joint morning programme, expert speakers will share their extensive knowledge including:

• Best Practices – What is working well in Social Media and Mobile Recruitment and how to get similar (or even better) results
• Case Studies – Find out how recruiters are using Social Media and Mobile to hire great people (including success stories from our previous delegates!)
• Latest Trends – What’s “hot” right now and what you should be doing to stay ahead

The afternoon programme will include separate Master Class Sessions covering:

Social Media:

• LinkedIn – The latest strategies on how to maximise the use of LinkedIn to find and attract job seekers
• Facebook – Making Facebook a really effective part of your recruiting strategy
• Google + – How to get great results from using other Social Media channels including Google+ and Pinterest

Mobile:

• Why mobile has become an essential part of recruitment and how to implement a successful mobile recruitment strategy
• Mobile Websites & Mobile Apps – Which one to choose and the pitfalls to avoid
• How to use Mobile Marketing to attract targeted job seekers

For more information about each conference visit: http://www.socialmediainrecruitment.com and http://www.mobilerecruitmentconference.com

Mike Taylor
Director
Web Based Recruitment

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Filed Under: Blog, Social Media In Recruitment

Recruiters – 75% Of Facebook’s Users Are Mobile – Do You Know What Your Figure Is?

May 2, 2013 By Mike Taylor Leave a Comment

Facebook today confirmed that it now has 751 million mobile users who are active every month out of their total user base of 1 billion.

And according to Facebook’s Q1 2013 results, mobile now represents around 30% of its advertising revenue. Facebook have admitted in the past that they were a bit slow when it came to monetising the growth in mobile, but when you now have a 75% mobile user base, and 30% of your total advertising revenue coming from mobile, it certainly make you focus more!

So What Is Your MobileRecruiting Focus?

When you see these Facebook figures of 75% active mobile users, and Chris Hoyt (Talent Engagement and Marketing Leader at PepsiCo) saying at SHRM Atlanta this week that 95% of all PepsiCo communications to job seekers were being read on mobile devices, it really does emphasise just how important it is to have a proper mobile recruitment strategy in place.

Some job boards in the UK regularly see 30% of their traffic every month coming from a mobile device, and that figure is increasing month by month. With 8 out of 10 phones now sold in the UK being smartphones it is not difficult to understand why these job boards are seeing their mobile traffic stats increase!

What Are Your Mobile Visitor Figures?

If you haven’t done anything to check how much mobile traffic you are receiving then make sure you check your website analytics quickly to fully understand your situation.

If you are using the free Google Analytics software then you can easily check your mobile traffic stats.

As you can see from the menu on the left there is an option called “Mobile”.

By clicking on the “Overview” link underneath you will then be shown the stats for how many people visit your website via a mobile device, as well as how many don’t.

If you then click on the “Devices” link you will then see a breakdown of the types of mobile devices that people are using to visit your website.

And if you continue to click any of the links highlighted in yellow you can see various other bits of information about service providers, operating systems etc. In fact, if you click on “Other” it will even show you the screensize resolution!