Why Online Video Needs To Be Part Of Your Recruitment Marketing

March 10, 2016 By Leave a Comment

YouTube recently celebrated its 10th birthday. Yes, we have been watching cats and dogs falling off skateboards and little babies biting other peoples’ fingers for a long time now!

Whilst we can all relate to the type of content that YouTube had when it first launched there are far more business related topics now. You only have to look at the success of the TED Talk videos to see the quality of the speakers and content.

Online Video Growth

2019-online-videoWith CISCO predicting that by 2019 online video will account for 90% of all Internet traffic it makes you wonder why Recruiters aren’t using online video to promote their company and current vacancies?

Far too many companies today still only have traditional text based job adverts and these are the type of adverts that look exactly the same as everyone else’s! This is not what every job seeker wants. Many job seekers would ideally like to watch a video about your company, your jobs and understand why your business is different.

So Why Aren’t Recruiters Making The Most Of Online Video?

The reasons why Recruiters aren’t using online video in recruitment usually comes down to three main areas:

  • Don’t have the right equipment
  • Too expensive
  • Too complicated

Today, literally any business can create their own recruitment videos using the equipment they already have. For example, most smartphones have at a HD quality built-in video camera which can record high quality videos suitable to post online.

To show just how good smart phones have become a broadcast TV advert for the new Bentley Mulsanne (which costs around $300,000) was filmed and produced last year using only an iPhone 5s and edited on an iPad Air!

Compared to professional camcorders smart phones are inexpensive, easy to use and can produce comparable (and in some cases better) results. And as far as video hosting is concerned you can upload and host your videos on YouTube for free and share them across your social media channels.

Stand Out From The Crowd

With it becoming more and more difficult for companies to stand out from the crowd to attract candidates the use of visuals (both images and videos) is clearly the way forward. When was the last time a text only post on Facebook, LinkedIn and Twitter got your attention?

Reasons For Having A Video

Whether you want to produce your own videos or commission an external partner to create them for you need to be very clear as to why you are using online video and who your target market is. You also need to be clear as to what action you want them to take from watching the video e.g. register with you / telephone you?  These are key parts of the whole process because you can produce the best quality video and content in the world but if it doesn’t talk and appeal to your target market then it will be completely wasted.

It Isn’t Too Late To Get Started

Even though YouTube has been around for 10 years there is still time to get started with online video to gain a competitive advantage. As the stat from Cisco shows online video will be practically everywhere by 2019. So its time to act quickly if you want to gain that competitive advantage.

Written By Mike Taylor

Mike helps companies attract targeted candidates through Online Video Marketing & Jobcasts | Founder Of JOBSRadio.co.uk

Filed Under: Blog, Recruitment Marketing, Video Recruitment

How To Promote Your Jobs Through Jobcasts

March 1, 2016 By Leave a Comment

If you are looking for a new way to promote your company and your jobs (whilst increasing your visibility at the same time) then take a look at our new jobcasts service.

jobcasts-logo

This new form of Recruitment Marketing consists of a pre-recorded audio interview with one of your Recruiters or Hiring Managers and will typically cover information about your company, your culture, your current job vacancies and the type of people you are looking to recruit.

How It Works

  1. We record your jobcast audio interview with your pre-arranged questions
  2. We publish your jobcast interview on both iTunes and SoundCloud
  3. We promote your jobcast interview across all the popular Social Media sites

Enhanced Extras

  • We can turn your branded jobcast interview into a YouTube video for extra visibility
  • We can also run a targeted video advertising campaign to get your video in front of your ideal candidates

Contact Us

Ready to find out more? Then contact Mike Taylor today to see how jobcasts can work in your company.

Mike Taylor

mike taylor - web based recruitment

Filed Under: Blog, Jobcasts, Recruitment Marketing

Free Webinar – How To Use Online Video To Attract Targeted Candidates

June 9, 2015 By Leave a Comment

The use of online video is growing all the time and is now officially the fastest ever growing form of online media. In fact Cisco recently predicted that online video would account for 84% of all Internet traffic by 2018!

If you are on social media yourself you would have no doubt noticed the increase in the amount of videos shared on sites like Facebook and Twitter?

If you haven’t started using online video yet then there are some great ways to combine online video and social media to target your ideal candidates.

Free Webinar

We will be sharing those ideas on Monday 15th June between 3pm and 3:45pm UK time when we run our free webinar called –  How To Use Online Video To Attract Targeted Candidates.

Register Here

To register for this free event simply click here to register.

We look forward to “seeing you” on the 15th June!

Mike Taylor

mike taylor - web based recruitment

 

 

Filed Under: Blog, Online Recruitment, Recruitment Marketing, Social Media In Recruitment, Video Recruitment

How Recruitment Videos Can Help Get Your Jobs Noticed And Shared

June 8, 2015 By Leave a Comment

Having video on your website and sharing those videos through social media can certainly help you expand your reach and visibility. With the launch of our cost effective video service we can help recruiters gain an important competitive advantage, help them get their recruitment advertising to stand out from the crowd and literally “bring their jobs to life.”

If you look outside of recruitment a lot of business related videos are used to raise awareness or attract the viewer to a new product or service e.g. a video trailer for a new film or a video promoting the latest smartphone. The great thing about these types of videos is that they usually contain compelling (unique) content to engage the viewer.

As far as recruitment is concerned far too many companies still only have traditional text based job adverts that appear the same as everyone else’s whereas job seekers are now expecting to be able to watch a video about your company, your jobs and why your business is different.

Why Use Online Video To Attract Candidates?

  1. Grabs Attention – Most job seekers won’t read everything that is written on a webpage but they are likely to watch a video if you have one and it looks of interest.
  2. Multiple Modalities – Online video appeals to different learning styles enabling job seekers to absorb information in different ways. Some people absorb information best if they hear the message, some prefer to see the message and some prefer to read the message. Online video covers all three different learning styles.
  3. One To One Connection – You can convey both emotion and personality in online videos allowing you to connect with your views on a one to one basis.
  4. Share On Social Media – Online videos are one of the most shared items on social media which means you are easily able to extend your reach and visibility.
  5. SEO Rankings – It is becoming more and more common for videos to appear on the first page of the Google search results. In many cases an online video can appear higher in the search results than a companies’ own website!

Suggested Uses For Recruitment Videos

There are a number ways that videos can be used in recruitment:

  • Ongoing Vacancies
  • Graduate Vacancies
  • Seasonal Vacancies
  • Individual Job Vacancies
  • Recruitment Events
  • Company Profile / About Us
  • Video Testimonials
  • Video Blog Posts / Video Podcasts

New Video Service

With our new video service we create 60 to 90 second videos that talk about the company and the available jobs. The videos can then be uploaded to a jobs/careers website and posted to video sharing sites like YouTube as well as being shared across social media.

Over the last few years online video has really gained in popularity and according to Cisco by 2018 around 84% of all internet traffic will be video based! So it really is time to start using video to attract candidates and promote your company or risk getting left behind!

Further Information

To find out more about how to use recruitment videos to gain more visibility and extra reach for your job vacancies call Mike Taylor today on +44 (0) 1962 883754 or email: videos@web-based-recruitment.com

mike taylor - web based recruitment

 

Mike Taylor

Filed Under: Blog, Mobile Recruitment, Online Recruitment, Recruitment Marketing, Social Media In Recruitment, Video Recruitment

Would Any Of The Dragons’ Invest In Your Company?

February 19, 2014 By Leave a Comment

A new series of Dragons’ Den (one of my favourite TV programs) is showing on the BBC this month.

Whilst there are some great ideas and products for the Dragons’ to invest in a lot of the time they don’t invest. Why? Mainly because the market may not be big enough for them or they don’t feel that they would get a return on their investment.

Dragons Den - Picture courtesy of the BBC
Dragons’ Den – Picture courtesy of the BBC

So how do you feel the Dragons’ would react when a Recruiter enters the Den looking for an investment in their company to help with marketing to attract more job seekers and candidates?

————————————————-

The Scene – Inside The Den:

Dragon: So how many job seekers do you currently get to your website?

Entrepreneur: Around 15,000-20,000 a month

Dragon: And how many of those are mobile visitors?

Entrepreneur: I don’t know

Dragon: It seems like everyone has a mobile these days, presumably you have a mobile enabled website?

Entrepreneur: Err, no we don’t

Dragon: I assume that you notify job seekers by email when you have some new vacancies.

Entrepreneur: Yes we do!

Dragon: Did you know that around 90% of emails are now read on a mobile device?

Entrepreneur: Err, no I didn’t.

Dragon: That’s interesting because what that means is that any of the 90% who click on the job links in your emails will end up on your website which isn’t mobile enabled.

Therefore the chances are that they won’t be able to search and apply for a job. How do you think they will feel about that?

Entrepreneur: Not very happy!

Dragon: Exactly! So let me get this right, you want my money to invest in your business to spend on marketing?

You will then spend that money to attract job seekers to your web site. And once they get to your website using their mobile they won’t be able to search and apply for any of your jobs? So in theory, 90% of your marketing will be wasted?

I’m sorry, but I am here to make money, not lose money, so I’m afraid I’m out!

Entrepreneur: Thank you for your time and valuable feedback.

———————————–

How Much Money Have You Wasted On Marketing Today?

Now whilst the above was an imaginary pitch the reality is that every day companies are wasting money. For example, only 5% of the Fortune 500 companies have a full mobile recruiting process which means that 95% don’t! (Source: iMomentous)

Every day companies are literally wasting money on marketing because once a job seekers follows a link to a website using a mobile phone in the majority of cases they can’t go any further!

Don’t Get Left Behind

If you need help with understanding more about mobile recruitment, and how to incorporate it into your company (and stop wasting money) then make sure you claim your copy of our Free Guide – How To Get Started With Mobile Recruitment.

The guide is totally free – “no questions asked!”

mike taylor - web based recruitment

Mike Taylor

Filed Under: Blog, Mobile Recruitment, Recruitment Marketing

Recruiters – Time To Think Like A Marketer?

February 19, 2013 By Leave a Comment

Do you think of yourself as a Recruiter or a Marketer? It is not a trick question, but instead a question about how you see your role?

In the distant past when I worked in recruitment at IBM (pre online recruitment days) and at Nokia, recruitment was very straightforward.  When it came to advertising our vacancies we knew which newspapers and trade publications to use each week for our target audience.

It was then a case of advertising vacancies on a Thursday and waiting for a mountain of envelopes with CV’s and covering letters to arrive on the following Monday morning! It was a process that worked well for many years, also helped by the fact that people wanted to work at IBM or Nokia.

But what about today? How do you now reach your target audience? And what happens if your company and brand is not an automatic choice for job seekers?

With so many different options for reaching out to job seekers today (job boards, careers sites, social media, mobile, video etc) for Recruiters to attract great talent their role has to evolve and become similar to a Marketer. The only difference is that instead of trying to convince someone to purchase a product or service, you are in effect trying to convince job seekers that your company is the product and that your current vacancy is just what they need.

Job seekers will make decisions on which companies they want to work for based on researching websites, social media sites and talking to friends and colleagues. All of these methods are very similar to when people are making a buying decision.

So where a job seeker has a choice of companies to apply to, what is your marketing edge? What will convince them to apply to your company instead of your competitors?

Feedback

Do you agree? Has your role changed over the years and what are you doing differently today? Why not leave your feedback below.

Mike Taylor
Web BasedRecruitment

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on  Mobile, Video and Social Media. Previous events run by Web Based Recruitment include the Social Media in Recrutiment Conference and the Mobile Recruitment Conference.

NEW for 2013... The Mobile Recruitment Workshop on the 12th March 2013, designed to help you understand and implement mobile recruitment into your company.

Filed Under: Blog, Recruitment Marketing