JOBS Radio – Our Internet Radio Station Launches 1st February 2016

January 21, 2016 By Leave a Comment

jobsradio-460

We are pleased to announce that we are launching a brand new Job Related Internet Radio Station – JOBS Radio.

JOBS Radio will officially launch on the 1st February 2016 offering job seekers a new way to access job search advice and information about job vacancies.

As the UK’s first Job Related Internet Radio Station job seekers will be able to listen to interviews with Industry Experts and Authors as well as Featured Shows with Employers and Recruitment Agencies.

With JOBS Radio we have combined the growing trend of using the Internet to listen to radio and incorporated Job Search Advice, Expert Interviews and Featured Shows with Recruiters.

Looking for job search information and advice on the Internet can become a very time consuming and overwhelming process. It can also be a lonely and demoralising experience. That is why we will also be playing a variety of music to help job seekers feel upbeat and motivated during their job search activities!

Featured Shows

Our Featured Shows offer a unique platform for Recruiters to have a regular radio show in order increase the reach and visibility of their company and current vacancies.

To find out more visit JOB Radio today.

Happy listening!

mike taylor - web based recruitment

 

 

 

Mike Taylor

 

Filed Under: Blog, Mobile Recruitment, Online Recruitment, Social Media In Recruitment

Free Webinar – How To Use Online Video To Attract Targeted Candidates

June 9, 2015 By Leave a Comment

The use of online video is growing all the time and is now officially the fastest ever growing form of online media. In fact Cisco recently predicted that online video would account for 84% of all Internet traffic by 2018!

If you are on social media yourself you would have no doubt noticed the increase in the amount of videos shared on sites like Facebook and Twitter?

If you haven’t started using online video yet then there are some great ways to combine online video and social media to target your ideal candidates.

Free Webinar

We will be sharing those ideas on Monday 15th June between 3pm and 3:45pm UK time when we run our free webinar called –  How To Use Online Video To Attract Targeted Candidates.

Register Here

To register for this free event simply click here to register.

We look forward to “seeing you” on the 15th June!

Mike Taylor

mike taylor - web based recruitment

 

 

Filed Under: Blog, Online Recruitment, Recruitment Marketing, Social Media In Recruitment, Video Recruitment

How Recruitment Videos Can Help Get Your Jobs Noticed And Shared

June 8, 2015 By Leave a Comment

Having video on your website and sharing those videos through social media can certainly help you expand your reach and visibility. With the launch of our cost effective video service we can help recruiters gain an important competitive advantage, help them get their recruitment advertising to stand out from the crowd and literally “bring their jobs to life.”

If you look outside of recruitment a lot of business related videos are used to raise awareness or attract the viewer to a new product or service e.g. a video trailer for a new film or a video promoting the latest smartphone. The great thing about these types of videos is that they usually contain compelling (unique) content to engage the viewer.

As far as recruitment is concerned far too many companies still only have traditional text based job adverts that appear the same as everyone else’s whereas job seekers are now expecting to be able to watch a video about your company, your jobs and why your business is different.

Why Use Online Video To Attract Candidates?

  1. Grabs Attention – Most job seekers won’t read everything that is written on a webpage but they are likely to watch a video if you have one and it looks of interest.
  2. Multiple Modalities – Online video appeals to different learning styles enabling job seekers to absorb information in different ways. Some people absorb information best if they hear the message, some prefer to see the message and some prefer to read the message. Online video covers all three different learning styles.
  3. One To One Connection – You can convey both emotion and personality in online videos allowing you to connect with your views on a one to one basis.
  4. Share On Social Media – Online videos are one of the most shared items on social media which means you are easily able to extend your reach and visibility.
  5. SEO Rankings – It is becoming more and more common for videos to appear on the first page of the Google search results. In many cases an online video can appear higher in the search results than a companies’ own website!

Suggested Uses For Recruitment Videos

There are a number ways that videos can be used in recruitment:

  • Ongoing Vacancies
  • Graduate Vacancies
  • Seasonal Vacancies
  • Individual Job Vacancies
  • Recruitment Events
  • Company Profile / About Us
  • Video Testimonials
  • Video Blog Posts / Video Podcasts

New Video Service

With our new video service we create 60 to 90 second videos that talk about the company and the available jobs. The videos can then be uploaded to a jobs/careers website and posted to video sharing sites like YouTube as well as being shared across social media.

Over the last few years online video has really gained in popularity and according to Cisco by 2018 around 84% of all internet traffic will be video based! So it really is time to start using video to attract candidates and promote your company or risk getting left behind!

Further Information

To find out more about how to use recruitment videos to gain more visibility and extra reach for your job vacancies call Mike Taylor today on +44 (0) 1962 883754 or email: videos@web-based-recruitment.com

mike taylor - web based recruitment

 

Mike Taylor

Filed Under: Blog, Mobile Recruitment, Online Recruitment, Recruitment Marketing, Social Media In Recruitment, Video Recruitment

What Are Your Three Wise Recruiting Strategies For 2015?

December 8, 2014 By Leave a Comment

From reading various research and prediction type articles over the last few weeks it is clear Recruiters are confident that the number of vacancies in 2015 will continue to rise. However, Recruiters seem less confident in being able to find and attract enough quality candidates to fill those roles.

So as a Recruiter what three recruitment strategies should you have in place to increase your recruiting success next year?

3wise

Here are my three suggestions for 2015:

1.    Mobile Recruiting

If you don’t want to risk losing candidates to your competitors in 2015 then at a minimum a mobile enabled web site is an absolute “must-have”.

I am still staggered by the number of companies who either don’t know how many job seekers visit their website from a mobile device or simply don’t care enough to do anything about the lousy candidate experience.

Not only are they wasting some of their advertising costs (because candidates can’t search and apply for a job from their mobile) they also run the risk of damaging their brand at the same time.

Job seekers today are expecting companies to have a mobile-enabled presence and are getting less and less tolerant of those companies that don’t.

2.    Online Video

Just like job seekers are expecting companies to have a mobile-enabled presence the same is starting to happen with online video.

At the moment not many companies have an online video presence which means that if you start using online video yourself in 2015 it can still give you a competitive advantage.

But online video doesn’t have to be expensive. Whereas a professional corporate style recruiting video can cost many thousands of pounds/dollars (and they do still have their place) today you can have videos created in many different styles and at a much lower cost.

Here are a couple of examples of videos we have created recently:

However, when deciding to have a video produced it is important to understand why you are doing it? Is it to:

  • Raise Awareness?
  • Build Relationships?
  • Generate Job Applications?

Plus, what action do you want people to take as a result of watching your video?

  • Email you?
  • Register with you?
  • Phone you?

Remember, having a video just for the sake of it (without working out “why”) can be worse than not having a video at all.

3.    Social Media Advertising

The key to social media advertising from a recruiting point of view is the ability to target people by demographics, geography, interests etc. and social media sites like Facebook, LinkedIn, Twitter and YouTube all allow you to do this.

If you want to get your recruiting message in front of your ideal candidates then using paid advertising on these various social media sites can work really well.

Advertising on YouTube will really start to take off in 2015 as awareness grows that it is not just a channel for big multi-national companies to advertise on.

However, as people on YouTube are able to skip your ad after only 5 seconds the key will be to grab the viewers attention in the first 5 seconds so that they keep on watching and ultimately (if they are still interested) click though to your website.

What Are Your Three Wise Recruiting Strategies For 2015?

Having shared mine, what are your three wise recruiting strategies for 2015? Feel free to leave your feedback below.

Filed Under: Blog, Mobile Recruitment, Online Recruitment, Social Media In Recruitment, Video Recruitment

Using Visuals To Make Your Vacancies Stand Out From The Crowd

October 30, 2014 By Leave a Comment

The word Talent on a Cork Notice Board

The UK now has the highest number of total advertised vacancies (900,000+) since the recession. That’s 200,000 more than this time last year (Source Adzuna).

This rise in the number of vacancies will inevitably mean that some companies will find it even more difficult to recruit in areas of skill shortages.

So what can companies do to make sure they stand out more than their competitors when competing for talent?

The Visual Internet

We know that the Internet changes all the time as new websites, tools and techniques are introduced. As a result the users expectations naturally change as well, including both active and passive job seekers.

As the internet gets more visual every day gone are the days where text only job adverts were acceptable.

Just like Mobile Recruitment (where companies are now expected to have a fully mobile enabled web presence) there is an expectation today for more than just a boring text based job posting, whether on a job board or a company website.

The Most Shared Media

If you spend time on Social Media you will have no doubt seen an increase in the number of graphics, photos and videos being shared? This shouldn’t really be a surprise as they are the most shared items on Social Media.

Graphics Example

Here is an example of a graphic I saw last week via Twitter for a Recruitment Agency: UnitingAmbition

phones4u

(For readers outside the UK this graphic is for Phones 4U, a High Street retailer that went into administration causing 2,400 job losses and the closure of 362 stores).

What I liked about it was that it was simple and straight to the point, plus you knew straight away who it was targeted at. It was also a topical story in the media so awareness was already very high.

Examples like the one above are quite straight forward to create but making them part of a regular visual recruitment marketing strategy makes their impact even better!

Online Video Example

Here is an example of a video we produced which was designed to help promote a company and raise awareness of what they do.

Again, it simple and straight to the point, so by the end of the video you knew who they were, what they did and how to contact them.

Plus, we got them in the top 2 on YouTube for their chosen search terms!

The Time is Now

At the moment there are still not that many companies making the most of graphics, photos or online video in recruitment so there is still the opportunity to be different.

However, that opportunity won’t last forever so the time to act is now if you want your vacancies to stand out from the crowd.

Ready To Find Out More?

If you’d like to find out more about how to use visual marketing as part of your recruitment strategy for 2015 and beyond then feel free to contact me for a free initial chat.

Simply email me at: mike@web-based-recruitment.com or call me on: +44 (0) 1962 883754.

recruitment-liveRecruitment Live – Excel – 25th/26th November 2014

If you’d like to find out more about one of the largest forms of Visual Marketing – Online Video – then I am running a free training session on both days at Recruitment Live, the brand new event for recruiters.

The session is called: “How To Use Online Video To Promote Your Jobs & Company” and you can find further information about the sessions by clicking here and scrolling down to Web Based Recruitment..

I hope to see you there!

Mike Taylor

Filed Under: Blog, Online Recruitment, Video Recruitment

Are You Putting Your Company In The Shop Window Like Iceland?

March 11, 2014 By Leave a Comment
Picture courtesy of Winchester City Council

Picture courtesy of Winchester City Council

It was good to finally see the sunshine at the weekend after months of wind and rain.

Having dusted off my bike I rode into Winchester. Cycling alongside the river in the city centre I went up to the old train viaduct at Hockley which has now been turned into a cycle path. It really is a great view over the water meadows.

On the way back through the city centre something caught my eye. It was the local Iceland shop!

If you haven’t heard the news, Iceland has just been voted the number one large company to work for in 2014. They are back in first place (as they were in 2012) having come second last year.

iceland-best-large-company-to-work-for-2014

They are naturally proud of their achievement so they literally put the news in the shop window, which means that anyone passing the shop would learn about their success. They also gave clear instructions on what to do if you wanted to apply for a job with them.

People like to work for successful companies. If you have any business successes then make sure you let people know about them. You may not be able to physically put them in your own shop window (as you may not have one) but make sure people at least can find and share in your successes online.

Filed Under: Blog, Online Recruitment

Does Social Media Really Only Account For 2.9% Of Hires?

March 26, 2013 By 1 Comment

CareerXroads recently released their Annual Source Of Hire Report which looked at the different sources used by companies when recruiting new employees.

As I would have expected, the top three sources of hires were:

  • Referrals
  • Career Sites
  • Job Boards

Referrals took first place as the top source of hire with 24.5%, closely followed by careers sites with 23.4%. Job boards were in third place with 18.1%.

Although Social Media only accounted for 2.9% of the total, in my opinion it does play a far bigger role as job seekers do tend to “discover” jobs through sites like Facebook, LinkedIn and Twitter. However, if job seekers then go on to complete applications through a careers website or a job board then there could be some overlap in terms of how they found the job?

1997 v 2012

If you compare the results to a survey 15 years ago by the Society for Human Resource Management you can see that employee referrals were seen in 1997 as a very important source of hire (the same as they are today).

Are employee referrals a large part of your recruiting strategy? What level of employee referral activity do you have in your company?

View The Report

You can view the full report by visiting the CareerXroads website here.

Feedback

What is your view of the 2012 results? Do they surprise you or are they what you would have expected? Do you feel that Social Media plays a bigger role than the 2.9% suggests? Please feel free to comment below:

Filed Under: Blog, Online Recruitment, Social Media In Recruitment