JOBS Radio – Our Internet Radio Station Launches 1st February 2016

jobsradio-460

We are pleased to announce that we are launching a brand new Job Related Internet Radio Station – JOBS Radio.

JOBS Radio will officially launch on the 1st February 2016 offering job seekers a new way to access job search advice and information about job vacancies.

As the UK’s first Job Related Internet Radio Station job seekers will be able to listen to interviews with Industry Experts and Authors as well as Featured Shows with Employers and Recruitment Agencies.

With JOBS Radio we have combined the growing trend of using the Internet to listen to radio and incorporated Job Search Advice, Expert Interviews and Featured Shows with Recruiters.

Looking for job search information and advice on the Internet can become a very time consuming and overwhelming process. It can also be a lonely and demoralising experience. That is why we will also be playing a variety of music to help job seekers feel upbeat and motivated during their job search activities!

Featured Shows

Our Featured Shows offer a unique platform for Recruiters to have a regular radio show in order increase the reach and visibility of their company and current vacancies.

To find out more visit JOB Radio today.

Happy listening!

mike taylor - web based recruitment

 

 

 

Mike Taylor

 

How Recruitment Videos Can Help Get Your Jobs Noticed And Shared

Having video on your website and sharing those videos through social media can certainly help you expand your reach and visibility. With the launch of our cost effective video service we can help recruiters gain an important competitive advantage, help them get their recruitment advertising to stand out from the crowd and literally “bring their jobs to life.”

If you look outside of recruitment a lot of business related videos are used to raise awareness or attract the viewer to a new product or service e.g. a video trailer for a new film or a video promoting the latest smartphone. The great thing about these types of videos is that they usually contain compelling (unique) content to engage the viewer.

As far as recruitment is concerned far too many companies still only have traditional text based job adverts that appear the same as everyone else’s whereas job seekers are now expecting to be able to watch a video about your company, your jobs and why your business is different.

Why Use Online Video To Attract Candidates?

  1. Grabs Attention – Most job seekers won’t read everything that is written on a webpage but they are likely to watch a video if you have one and it looks of interest.
  2. Multiple Modalities – Online video appeals to different learning styles enabling job seekers to absorb information in different ways. Some people absorb information best if they hear the message, some prefer to see the message and some prefer to read the message. Online video covers all three different learning styles.
  3. One To One Connection – You can convey both emotion and personality in online videos allowing you to connect with your views on a one to one basis.
  4. Share On Social Media – Online videos are one of the most shared items on social media which means you are easily able to extend your reach and visibility.
  5. SEO Rankings – It is becoming more and more common for videos to appear on the first page of the Google search results. In many cases an online video can appear higher in the search results than a companies’ own website!

Suggested Uses For Recruitment Videos

There are a number ways that videos can be used in recruitment:

  • Ongoing Vacancies
  • Graduate Vacancies
  • Seasonal Vacancies
  • Individual Job Vacancies
  • Recruitment Events
  • Company Profile / About Us
  • Video Testimonials
  • Video Blog Posts / Video Podcasts

New Video Service

With our new video service we create 60 to 90 second videos that talk about the company and the available jobs. The videos can then be uploaded to a jobs/careers website and posted to video sharing sites like YouTube as well as being shared across social media.

Over the last few years online video has really gained in popularity and according to Cisco by 2018 around 84% of all internet traffic will be video based! So it really is time to start using video to attract candidates and promote your company or risk getting left behind!

Further Information

To find out more about how to use recruitment videos to gain more visibility and extra reach for your job vacancies call Mike Taylor today on +44 (0) 1962 883754 or email: videos@web-based-recruitment.com

mike taylor - web based recruitment

 

Mike Taylor

Recruiters – Will You Win Or Lose With Google’s Mobile Search Results Changes?

mobile-winner

If you haven’t heard already Google are making massive changes to their mobile search algorithm on the 21st April 2015. If you don’t have a mobile friendly website you will be punished by Google in the mobile search results meaning that less job seekers being able to find and access your website and jobs!

Past Google algorithm changes in the past have always led to winners and loser in the rankings. However, for this important mobile search algorithm change the clear losers will be those who don’t have a mobile friendly website.

Here are some of the implications from the changes:

  • By not having a mobile-friendly website Google will lower the SEO ranking of your website in the mobile search results.
  • By not offering a mobile-friendly version of your website (or misconfiguring your website) it will result in a demotion within their mobile search rankings.

How To Check If Your Website Is Mobile Friendly

Google have put together a free tool so you can check to see how mobile-friendly your website is. You simply insert your website address and they will show you the result together with how your website looks on a smart phone.

https://www.google.com/webmasters/tools/mobile-friendly/

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Mobile Friendly Test  Results

Here is the result for our site – http://www.web-based-recruitment.com

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Mobile Search Results

Another way of checking is when searching on a mobile you will now start to see “Mobile-Friendly” before the website description if it passes Google’s mobile test.

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Free Guide

Google have also put together a free guide to help people get ready for mobile:

https://developers.google.com/webmasters/mobile-sites/

Impact And Loss

With the amount of job seekers using mobile devices (smartphones and tablets) increasing all the time it is clear that mobile is here to stay. Figures of 30% to 50% of traffic being mobile are not uncommon anymore.

The only difference now is for companies who have avoided offering mobile-friendly websites in the past (and hoping to get away with it) Google’s changes will now have an impact on them. And that impact could well lead to employers missing out on great candidates and recruitment agencies/staffing firms losing potential placement fees..

Written by Mike Taylor

mike taylor - web based recruitment

Mike Taylor is Managing Director of Web Based Recruitment, specialists in Recruitment Videos, Recruitment Events and organisers of the Global Mobile Recruitment Awards.

2015 Mobile Recruitment Awards Winners Announced

The winners of the 2015 Mobile Recruitment Awards were announced on the 26th March 2015 in the following video:

Our congratulations go to the following winners:

  • Best Corporate Website – Glassdoor
  • Best Recruitment Agency / Staffing Firm Website – Aspire
  • Best Job Board Website – CV-Library
  • Best Corporate Recruitment App – Exelon
  • Best Recruitment Agency / Staffing Firm App –1PGR
  • Best Job Board App- CV-Library
  • Best Mobile Recruitment Marketing Campaign – Dice
  • Best Mobile Employee Engagement Platform – TextRecruit
  • Most Innovative Mobile Recruitment Product or Service – Match-Click

The awards were sponsored and supported by:
careertappEcom-logo-693x298-JPEGmaddle

wbr-logo

 

For more information about the Mobile Recruitment Awards visit: http://mobilerecruitmentawards.com

Target Your Ideal Candidates With Candidate ATM

We are pleased to announce that we have today officially launched our new Social Media Advertising service Candidate ATM.

Candidate ATM (Audience | Target | Message) has been designed to enable Recruiters target their ideal candidates through a combination of Social Media Advertising and Online Video.

One of the major challenges for Recruiters in 2015 will be targeting and attracting their ideal candidates and this is where Candidate ATM can help.

Our Candidate ATM service enables you to quickly get your recruiting message in front of your ideal candidates. These are typically the kind of candidates who aren’t actively looking to change jobs (as they already have a job) and they typically don’t tend to have their CV or resume registered with job boards.

Also, by using online video as part of a targeted campaign companies are able to communicate and engage candidates in a much more effective way than they can with traditional text-based advertising.

If you have any questions about Candidate ATM then please feel free to contact me as follows on +44 (0) 1962 883754 or email at: mike@web-based-recruitment.com

Mike Taylor

Be Lucky! Entries Close Friday 13th February 2015 For Mobile Recruitment Awards

mra-2015The Mobile Recruitment Awards closing date has been extended until Friday 13th February 2015.

So if you haven’t got your entry in yet, and want to be recognised for yourmobile recruiting  success, then here is your chance!

The 2015 Award Categories

In total there are nine different categories for the 2015 awards consisting of:

  • Best Corporate Mobile Website
  • Best Recruitment Agency / Staffing Firm Mobile Website
  • Best Job Board Mobile Website
  • Best Corporate Mobile Recruitment App
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App
  • Best Job Board Mobile Recruitment App
  • Best Mobile Recruitment Marketing Campaign
  • Best Mobile Employee Engagement Platform
  • Most Innovative Mobile Recruitment Product or Service

If you have embraced mobile recruiting then we encourage you to take part and enter the awards, just like the winners did from 2014:

2014 Winners

mobile-recruitment-wards-2014-winners

The winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

  • Best Corporate Mobile Website – Barclays Bank
  • Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
  • Best Job Board Mobile Website – CV-Library
  • Best Corporate Mobile Recruitment App – Sodexo
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
  • Best Job Board Mobile Recruitment App – TheLadders
  • Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
  • Best Mobile Employee Engagement Platform – Barclays Bank
  • Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open for entries until Friday 13th February 2015 and the winners will be announced online on Thursday, March 26th, 2015. Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

The 2015 Global Mobile Recruitment Awards offers sponsors an excellent opportunity to be associated with companies at the forefront of excellence and innovation in mobile recruitment whilst at the same time adding brand exposure and a chance to promote their products and services. Further information about these limited sponsorship opportunities can be found at: http://mobilerecruitmentawards.com/sponsorship/
Contact Details

Mike Taylor, Director, Web Based Recruitment
+44 (0) 1962 883754

Only 2 Weeks Until Mobile Recruitment Awards Entries Close

mra-2015There are now only two weeks to go until entries for the 2015 Mobile Recruitment Awards close on the 10th February 2015.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruiting best practice.

Mobile Recruitment continues to be hot subject area with published reports and surveys consistently showing that job seekers want to able to search and apply for jobs using their mobile device.

2015 Award Categories

In total there are nine different categories consisting of:

  • Best Corporate Mobile Website
  • Best Recruitment Agency / Staffing Firm Mobile Website
  • Best Job Board Mobile Website
  • Best Corporate Mobile Recruitment App
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App
  • Best Job Board Mobile Recruitment App
  • Best Mobile Recruitment Marketing Campaign
  • Best Mobile Employee Engagement Platform
  • Most Innovative Mobile Recruitment Product or Service

2014 Winners

mobile-recruitment-wards-2014-winnersThe winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

  • Best Corporate Mobile Website – Barclays Bank
  • Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
  • Best Job Board Mobile Website – CV-Library
  • Best Corporate Mobile Recruitment App – Sodexo
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
  • Best Job Board Mobile Recruitment App – TheLadders
  • Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
  • Best Mobile Employee Engagement Platform  – Barclays Bank
  • Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open for entries until the 10th February 2015 and the winners will be announced online on Thursday, March 26th, 2015.  Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

The 2015 Global Mobile Recruitment Awards offers sponsors an excellent opportunity to be associated with companies at the forefront of excellence and innovation in mobile recruitment whilst at the same time adding brand exposure and a chance to promote their products and services.  Further information about these limited sponsorship opportunities can be found at: http://mobilerecruitmentawards.com/sponsorship/  

Strong Interest In The 2015 Mobile Recruitment Awards

mra-2015We are pleased to report that there has been strong interest in our 2015 Mobile Recruitment Awards.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruiting best practice.

Mobile Recruitment continues to be hot subject area at the moment globally, with published reports and surveys consistently showing that job seekers want to able to search and apply for jobs using their mobile device. Unfortunately, the majority of companies still don’t make this service available to job seekers and unless they start making changes in 2015 they will still be in danger of missing out on candidates!

Award Categories

The 2015 Global Mobile Recruitment Awards consist of the following categories:

  • Best Corporate Mobile Website
  • Best Recruitment Agency / Staffing Firm Mobile Website
  • Best Job Board Mobile Website
  • Best Corporate Mobile Recruitment App
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App
  • Best Job Board Mobile Recruitment App
  • Best Mobile Recruitment Marketing Campaign
  • Best Mobile Employee Engagement Platform
  • Most Innovative Mobile Recruitment Product or Service

2014 Winners

The winners from the inaugural Global Mobile Recruitment Awards in 2014 were:

  • Best Corporate Mobile Website – Barclays Bank
  • Best Recruitment Agency / Staffing Firm Mobile Website – The Execu|Search Group
  • Best Job Board Mobile Website – CV-Library
  • Best Corporate Mobile Recruitment App – Sodexo
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App – Spencer Ogden
  • Best Job Board Mobile Recruitment App – TheLadders
  • Best Mobile Recruitment Marketing Campaign – CMS Cameron McKenna
  • Best Mobile Employee Engagement Platform – Barclays Bank
  • Most Innovative Mobile Recruitment Product/Service – RMP Enterprise

How To Enter

The awards are open until Friday, January 30th, 2015 and the winners will be announced online on Thursday, March 26th, 2015. Full details of how to enter can be found at http://www.MobileRecruitmentAwards.com/enter

Awards Sponsorship

The 2015 Global Mobile Recruitment Awards offers sponsors an excellent opportunity to be associated with companies at the forefront of excellence and innovation in mobile recruitment whilst at the same time adding brand exposure and a chance to promote their products and services. Further information about these limited sponsorship opportunities can be found at: http://mobilerecruitmentawards.com/sponsorship/

We look forward to receiving your awards entry!

Mike Taylor

What Are Your Three Wise Recruiting Strategies For 2015?

From reading various research and prediction type articles over the last few weeks it is clear Recruiters are confident that the number of vacancies in 2015 will continue to rise. However, Recruiters seem less confident in being able to find and attract enough quality candidates to fill those roles.

So as a Recruiter what three recruitment strategies should you have in place to increase your recruiting success next year?

3wise

Here are my three suggestions for 2015:

1.    Mobile Recruiting

If you don’t want to risk losing candidates to your competitors in 2015 then at a minimum a mobile enabled web site is an absolute “must-have”.

I am still staggered by the number of companies who either don’t know how many job seekers visit their website from a mobile device or simply don’t care enough to do anything about the lousy candidate experience.

Not only are they wasting some of their advertising costs (because candidates can’t search and apply for a job from their mobile) they also run the risk of damaging their brand at the same time.

Job seekers today are expecting companies to have a mobile-enabled presence and are getting less and less tolerant of those companies that don’t.

2.    Online Video

Just like job seekers are expecting companies to have a mobile-enabled presence the same is starting to happen with online video.

At the moment not many companies have an online video presence which means that if you start using online video yourself in 2015 it can still give you a competitive advantage.

But online video doesn’t have to be expensive. Whereas a professional corporate style recruiting video can cost many thousands of pounds/dollars (and they do still have their place) today you can have videos created in many different styles and at a much lower cost.

Here are a couple of examples of videos we have created recently:

However, when deciding to have a video produced it is important to understand why you are doing it? Is it to:

  • Raise Awareness?
  • Build Relationships?
  • Generate Job Applications?

Plus, what action do you want people to take as a result of watching your video?

  • Email you?
  • Register with you?
  • Phone you?

Remember, having a video just for the sake of it (without working out “why”) can be worse than not having a video at all.

3.    Social Media Advertising

The key to social media advertising from a recruiting point of view is the ability to target people by demographics, geography, interests etc. and social media sites like Facebook, LinkedIn, Twitter and YouTube all allow you to do this.

If you want to get your recruiting message in front of your ideal candidates then using paid advertising on these various social media sites can work really well.

Advertising on YouTube will really start to take off in 2015 as awareness grows that it is not just a channel for big multi-national companies to advertise on.

However, as people on YouTube are able to skip your ad after only 5 seconds the key will be to grab the viewers attention in the first 5 seconds so that they keep on watching and ultimately (if they are still interested) click though to your website.

What Are Your Three Wise Recruiting Strategies For 2015?

Having shared mine, what are your three wise recruiting strategies for 2015? Feel free to leave your feedback below.

2015 Mobile Recruitment Awards Now Open For Entries

mra-2015We are pleased to announce that the 2015 Global Mobile Recruitment Awards were now officially open for entries.

Now in their second year the awards will acknowledge those companies leading the way in the use of Mobile Recruitment and at the same time help raise the awareness of Mobile Recruitment best practice.

Mobile Recruitment continues to be hot subject area at the moment globally, with published reports and surveys consistently showing that job seekers want to able to search and apply for jobs using their mobile device. Unfortunately, the majority of companies still don’t make this service available to job seekers!

The awards will not only give an opportunity to acknowledge what is currently happening in the market but they will  also help raise the level of awareness about Mobile Recruitment and how it is being currently used across the world.

Global Mobile Recruitment Award Categories:

  • Best Corporate Mobile Website
  • Best Recruitment Agency / Staffing Firm Mobile Website
  • Best Job Board Mobile Website
  • Best Corporate Mobile Recruitment App
  • Best Recruitment Agency / Staffing Firm Mobile Recruitment App
  • Best Job Board Mobile Recruitment App
  • Best Mobile Recruitment Marketing Campaign
  • Best Mobile Employee Engagement Platform
  • Most Innovative Mobile Recruitment Product or Service

The awards will close for entries on Friday, 30th January 2015 and the winners will be announced online by video on Thursday, 27th March 2015.

How To Enter:

Full details of how to enter the awards can be found at: http://www.MobileRecruitmentAwards.com/enter

Sponsorship:

Any companies interested in becoming a sponsor of the awards or any of the individual award categories should contact Mike Taylor at: mike@web-based-recruitment.com or by telephone on: +44 (0) 1962 883754.