A few short years ago Recruiters could be excused for having a website that didn’t display properly on a mobile device. Smartphones were still relatively new and job seekers would accept the fact that the mobile internet was still evolving. They also thought that Recruiters would (eventually) get around to having a proper mobile-enabled website so they could then search and apply for a job using a mobile device. If only that were true!
The reality is completely different. If you haven’t yet got a mobile friendly website then this video will help you understand the reaction you could get when your next jobs by email alert goes out and is viewed on a mobile phone:
The Mobile Recruiting Facts
There still seems to be a lack of recognition by Recruiters that job seekers want to be able to search and apply for jobs using a mobile device. Here are some recent stats:
- The Mobile Recruiting Outlook Report issued by Simply Hired in January 2013 showed that 70% of job seekers had used mobile technology to look for a job. Furthermore, it found that 86% of job seekers would use mobile technology if there was an easy way to apply for a job. However, the recent iMomentous Fortune 500 Mobile Readiness Report, showed that only 33% of companies had a mobile careers section and only 3% had a mobile apply function!
- 8 out of 10 phones now sold in the UK are smartphones so it should be no surprise to Recruiters that so many job seekers are now expecting to be able to search and apply for a job using a mobile device.
- According to Google, 1 in 5 of all job searches are carried out on a mobile device (source: 2012 Mobile Recruitment Conference)
- Some of the leading UK job boards are now seeing 30% of their traffic come from a mobile device
Your Mobile Website Traffic Stats
If you haven’t already checked how many people visit your website via a mobile device then I would strongly encourage you to do so as soon as possible. Once you know that figure you can assess the size of the problem you have by not having a mobile friendly website!
If you need more help in understanding and implementing Mobile Recruitment then request a copy of our Free Mobile Recruitment Guide or check out our Mobile Recruitment Video Training Course.
About The Author
Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on Mobile, Video and Social Media.
NEW for 2013... The Mobile Recruitment Conference and Social Media in Recruitment Conference – 11th July 2013.
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